The Right Brand Perception Can Fundamentally Turnaround Your Business.
Brand Activation
Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t aware of your brand. Your brand is effectively lifeless. Dead. And it needs to be ‘activated’ before it can be of any use. But it doesn’t just apply to new brands.
If a business wants to rebrand itself it can’t just make a few changes and hope people notice. It needs to go through the process of switching people’s minds over to the new brand and making them aware of it.
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These Are The Ways We Use For Brand Activation :- Sampling campaigns, Experiential marketing, In-store brand activation.
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As with all types of experiential marketing, brand activation should not always be measured simply in terms of additional sales. Of course the end goal in everything marketers do is to increase revenue, but more directly a brand activation campaign is about raising awareness and opening a two-way dialogue with potential customers about your brand.
Sample Distribution
Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations.
If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of consumers say they are likely to buy a product after first having tried it.
Less than 25% say the same thing after seeing a commercial on TV.
Product Sampling. It gets the people going!
Product sampling helps consumers better understand a company’s product or service and thus increases the likelihood of a purchase. 81% of passersby who engage in a company’s display or pop-up activation mention that they visited because they wanted a product sample.
Shopping Complex
Shopping complexes present really excellent branding opportunities, ones that are very exclusive. Usual daily footfalls in popular shopping complexes typically range up to a few thousands, even leaping to the value of lakhs on weekends at a big centre.
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Shopping complex advertising therefore offer excellent visibility and opens up fantastic marketing avenues by a set of varying methods together.
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Shopping complex advertising strategies include spot marketing, flash mob activities, display packages, experiential marketing and leaflet distribution among other things. Independent third party marketing agencies accept promotional assignments at various package rates. Before selecting a competent advertising company in India, clients need to verify the following aspects categorically to make it a successful campaign with best results.
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Position and placements -
Advertising in shopping complexes allow opportunities for focused localized marketing. You may have particular retailer preferences. It can deliver a substantial effect on viewer memory, thereby helping with sales growth. Besides the location of the complex, also verify internal locations availability. Display stands and banners are great to capture attention, as long as their position is conspicuous. Direct customer interactions are invaluable for lead generation.
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Intelligent planning -
It is simply not worth it to pay a lump-sum package and to find your ad stand placed at an obscure end of the 4th floor! It should be a very visible position, if possible at the entry floor, or somewhere in the most visited sections. Out of the box shopping complex advertising as placing ads on the escalator side boards, in elevators, etc. can help grab
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Customer attention -
Intelligent placements at strategic positions are crucial. Displaying your stand right in front of a competitor store may not be actually a good idea because people are already visiting that section to visit your competition! Your visibility naturally suffers.
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Other concerns -
Assess if your experiential marketing is generating value. Can your audience really understand what you have to say? In order to get the word around, companies arrange activities such as entertainment shows at the ground floor in the atrium, customized leaflet distribution and use of electric lighting for creating attraction. Check if they would be displaying the advert over giant TV and projector screens. Above all, always assess the duration of the available package and see if the pricing is reasonable. How long can you expect your fresh advertising to hold relevance? Decide the package based on the answer to this question.
Malls
Beyond their retail purpose, shopping malls have become community centers for social and recreational activities, attracting people throughout the entire spectrum of the population. The numbers are staggering: youngsters go to the malls 26% more often than other shoppers, about 47 times a year.
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Each mall in the portfolio has been screened to deliver:
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Excellent household demographics
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Large volume of shoppers
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Highest quality branding
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Shoppers love malls…it’s an escape to a carefree world of reinvention, an indulgence, a chance to find something new
Corporates
Citiskape is one of the successful below the line marketing companies which promotes BTL promotions and meets the requirements of clients. This is one of the direct means of communication where costumers depends and relies on the immediate information. We organizes seminars, hoardings, events, exhibitions other necessary activities for the promotion of your company.
Our crew members offering these services are trained professionals and experienced in respective assigned task. We offer a full customized solution based on specific requirement of the clients, and we have the ability mould the latest innovation in videos, audio and computer application to specific project.
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Most agencies shy away from this BTL promotion because it really needs a real hard work but we can realize the importance of your company and marketing for your company and we have developed considerable capabilities in delivering services in this field.
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Citiskape uses mixture of corporate communication, brand guardianship, and most important marketing communication for promotion of BTL. We use presentations, binders, folders, flip charts, videos, audios, calendars, newsletters and other creative ideas with the above for the promotion of below-the line marketing companies. It helps to create positive environment through various public stunts.
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Our skilled technocrats are experienced in content-writing, photo shoots, graphic creations, layout, animation and video and audio shoots, all the crucial skills which are important for good quality BTL promotional material, we target individual clients based on their needs or priorities and can lead directly to sail.